We spend a lot of time thinking about product strategy, design, and the functionality of mobile apps. We carefully craft every single app to give the end-user the best product experience possible, every time they engage—no matter the platform, device, or channel. But as important as it is to have a beautifully built and functional app, it requires extra effort for these apps to see growth and deliver measurable business outcomes.
Building on a deep understanding of your users, we’ll work with you to optimize four main aspects of app engagement to increase the number of active users, session lengths, and retention rates:
Onboarding your users effectively and efficiently
Differentiating your mobile apps from the web experience and driving users to your mobile apps from the mobile web via smart banners/interstitials
Using push notifications to re-engage your users
Allow app content to be discoverable by enabling deep linking