Engaging Conservation: OL PEJETA's Social Media Mastery
client
OL PEJETA Conservancy
role
Comprehensive Social Media Strategy Implementation
recognition
year
2019
Background
OL PEJETA Conservancy, located in Central Kenya, is at the forefront of wildlife conservation and eco-tourism. Recognizing the power of social media to amplify its mission, OL PEJETA sought to enhance its online presence, aiming to increase engagement, educate the public, and drive conservation efforts.
Objective:
- Enhance OL PEJETA's social media presence to amplify its conservation mission.
- Implement a structured, dynamic social media strategy for improved engagement and community building.
- Develop innovative social media approaches for revenue generation and audience growth.
What They Need
- A dynamic social media strategy to boost engagement and follower growth.
- Digital-first customer service to foster stronger community relationships.
- Innovative approaches to leverage social media for income and revenue generation.
The Challenges
- Limited reach and engagement on existing social media platforms.
- Need for a structured approach to manage multi-channel social media efforts effectively.
- Identifying and creating channel-specific content that resonates with diverse audience segments.
Solution
Through Mobile was selected to revamp OL PEJETA's social media strategy. The solution entailed:
- Implementing a dual-function team structure: content development and audience engagement.
- Utilizing Through Mobile's dashboard for comprehensive social media management, allowing for real-time interaction and engagement analytics.
- Developing channel-specific content strategies to maximize the impact of each social media platform.
Business Outcomes
- Significant increase in online reach and engagement, attracting millions of new followers across Facebook, Instagram, and Twitter.
- Enhanced customer service on social media, leading to stronger community ties and positive feedback.
- Uncovered new revenue-generation opportunities through targeted social media campaigns.
- Gained valuable audience insights, enabling OL PEJETA to tailor its conservation messages more effectively and drive meaningful action towards wildlife protection.
Conclusion:
OL PEJETA's revamped social media strategy significantly enhanced its digital footprint, driving engagement, education, and conservation efforts. The strategic content and robust community management led to increased followers, improved customer relations, and new revenue streams, contributing to the conservancy's mission.
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