Swahili International Tourism Expo

client

Tanzania Tourist board

role

Event Branding, Social Media Management

recognition

year

2023

The 8th Edition of the Swahili International Tourism Expo (S!TE) was poised at a critical juncture for the Tanzanian tourism industry, aiming to rebound and flourish post-pandemic. The Tanzania Tourist Board sought to leverage S!TE as a platform to showcase Tanzania’s diverse cultural and natural heritage, thus revitalizing its position as a leading global tourism destination.

Develop a compelling brand identity for S!TE 2023 that captures the essence of Tanzania’s tourism.
Implement a dynamic social media strategy to engage international audiences.
Strengthen partnerships with global tourism entities.

The board aimed to create a compelling and cohesive brand identity for S!TE 2024 that would resonate on a global scale. They needed a robust social media strategy to engage potential international attendees, exhibitors, and partners, enhancing global visibility and attendance.

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Rebranding S!TE in a way that would capture the essence of Tanzania’s tourism offerings and appeal to a global audience.
Engaging an international audience amidst stiff competition from other global tourism expos.
Coordinating with multiple stakeholders including local communities, government entities, and international partners for a cohesive event execution.

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Event Branding: The team developed a vibrant brand identity for S!TE 2023, integrating elements of Tanzanian culture, wildlife, and landscapes. This identity was applied across all event materials, from digital platforms to onsite branding.
Social Media Management: A comprehensive social media strategy was deployed, utilizing storytelling to highlight Tanzania’s unique tourism offerings. Influencer partnerships, interactive content, and targeted advertising campaigns were employed to increase engagement and drive registrations.

Increased Global Visibility: S!TE 2023 saw a record-breaking number of international participants, with a 40% increase in attendance compared to previous years.
Enhanced Brand Perception: The rebranding efforts elevated the global perception of Tanzania as a tourism destination, resulting in a significant increase in tourism inquiries and bookings for the following year.
Stronger Partnerships: The cohesive branding and targeted social media campaigns facilitated stronger collaborations with global tourism partners, laying the groundwork for future editions of S!TE to have an even broader impact.

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S!TE 2023's strategic branding and comprehensive social media management significantly enhanced global visibility, attendance, and partnerships, revitalizing Tanzania’s image as a top tourism destination and setting a new standard for international tourism expos.

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